Monday, February 4, 2008

Defining Photography Styles or Shooting for a Specific Audience

Yesterday I was involved photo critique with some friends from a camera club that I am a member of. It was something we thought we would try and see if we would like to do on a regular basis.

Invariably the topic of why a good image didn’t score as high in the club monthly competition comes up. A big reason is that the maker didn’t take the audience in consideration when they entered their image. The same image entered in a juried competition may do much better. Just because a picture scores low one place doesn’t negate its value. Things that score high in a camera club competition might not do as well in another type of photography competition.

People expect to see certain things depending on what the type of photography they deal with. An advertising client is expecting to see images that sell his product; likewise a fine art photography buyer has a set of standards that he works from. So if you wish to excel in any area of the photographic craft you need to know who your audience is and what they expect.

In any photographic pursuit a photographer needs to be mindful of what the final use is of the pictures they produce.

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